A prospective client judges a law firm website in under a second and decides whether to call within a minute. Here is what they read, in the order they read it, with the research behind each step.
Two peer reviewed studies explain how a face is judged and what a smile does to perceived competence. The direction a photographer gets should depend on the practice.
Google measures a lawyer's photo in Search ads, in the Business Profile and on the website. One shoot can feed all three, and the published numbers say it pays.
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