Perspectives on search, strategy, and building a stronger presence for your law firm.
A prospective client judges a law firm website in under a second and decides whether to call within a minute. Here is what they read, in the order they read it, with the research behind each step.
Read the insight
A prospective client judges a law firm website in under a second and decides whether to call within a minute. Here is what they read, in the order they read it, with the research behind each step.
Two peer reviewed studies explain how a face is judged and what a smile does to perceived competence. The direction a photographer gets should depend on the practice.
Google measures a lawyer's photo in Search ads, in the Business Profile and on the website. One shoot can feed all three, and the published numbers say it pays.
A prospective client judges a law firm website in under a second and decides whether to call within a minute. Here is what they read, in the order they read it, with the research behind each step.
Two peer reviewed studies explain how a face is judged and what a smile does to perceived competence. The direction a photographer gets should depend on the practice.
Google measures a lawyer's photo in Search ads, in the Business Profile and on the website. One shoot can feed all three, and the published numbers say it pays.
Start a conversation about your goals and the next step for your practice.
Request an assessment