How The Record is written
Every provincial and territorial law society in Canada holds lawyer marketing to the same test. It has to be true, accurate and verifiable. It cannot mislead. It cannot claim superiority or a specialty without a factual basis. In Ontario that is Rule 4.2 of the Rules of Professional Conduct. We write to that standard here, on our own site, because we ask our clients to.
If we would not let a client publish a claim, we do not publish it either.
Sources
A claim in The Record traces to a primary source: a law society rule or practice direction, a court decision, Google’s or another platform’s own documentation, Statistics Canada, or a named study with its authors, journal and date. Each rule we quote carries the date we retrieved it. Secondary sources, including other agencies’ blogs and statistics roundups, appear only as context and are labelled as such.
A figure that does not survive a trip to its source is left out, and the sources list says so.
Original research
Our own data is published with its method: the sample, the dates, the design and the limits. The underlying figures stay on file and are available to an editor or journalist on request.
Client information
Results come from a client’s own analytics, Search Console, Google Ads or CRM data, captured before and after the work. We publish them with the client’s written permission. Firms are described by practice area, province and size unless they have agreed to be named. We do not name a firm to criticise it.
Independence
The Record carries no paid placements, sponsored posts or link exchanges. Veritas is a Google Partner and a Clio affiliate partner, and we say so when either is relevant to a piece.
Corrections
We correct errors in the article itself, with a dated note. If an article changes in substance, the Updated date changes and the change is summarised at the top. Small edits for clarity do not change the date.
Authorship
Every article carries the name of the person who wrote it and will answer for it. If software helped with research or drafting, the named author checked each fact against its source and is accountable for the piece. Compliance articles name the lawyer who reviewed them, where one did.
Legal information
Articles about law society marketing rules are general information for lawyers and firms. They are not legal advice. Check the current rule with your own regulator before you rely on it.
Contact
Questions about a source, a correction or a figure go to hello@veritaslegalmarketing.ca. We reply within two business days.