What your website says before a client calls
A prospective client judges a law firm website in under a second and decides whether to call within a minute. Here is what they read, in the order they read it, with the research behind each step.

David Sahly is the Founder and Principal of Veritas Legal Marketing and the owner of Above The Fold Media Inc., the Toronto agency behind the brand. Veritas was built on one conviction: every law firm has a truth, the real reason its clients trust it, and most firms have never brought it to light. David’s work begins there. He guides partners through the questions that define a firm’s identity, then shapes the answer into a brand that carries the authority the firm has already earned.
He curates the creative talent behind every engagement, from photographers and stylists to designers and videographers, and manages each detail of the production personally. Only then does the amplification begin: SEO, AI search optimization and Google Ads, run by the senior team that won gold for Performance Marketing Excellence at the 2024 Google Search Honours Awards.
With more than twelve years advising professional services firms, David works from Liberty Village in Toronto and serves law firms across Canada.
A prospective client judges a law firm website in under a second and decides whether to call within a minute. Here is what they read, in the order they read it, with the research behind each step.
Two peer reviewed studies explain how a face is judged and what a smile does to perceived competence. The direction a photographer gets should depend on the practice.
Google measures a lawyer's photo in Search ads, in the Business Profile and on the website. One shoot can feed all three, and the published numbers say it pays.